The Fresh Market unveils enhanced shopping experience in the Triad on October 26

The Fresh Market unveils enhanced shopping experience in the Triad on October 26

Specialty grocer’s grand reopening festivities include giveaways, sampling, live entertainment, lower prices and more

Tuesday, October 25, 2016 — The Fresh Market guests will discover a refreshed look at the specialty grocer on Wednesday, October 26, as the company invites the community to celebrate the grand reopening of its Triad-area locations with live entertainment from local artists, Scratch and Win card giveaways throughout the day, special in-store sampling and performances from hometown favorites such as the North Carolina A&T State University drumline, Northeast Guilford High School marching band and Mount Tabor High School Marching Band. Beginning at 8 a.m., The Fresh Market will reveal an enhanced shopping experience that stays true to its roots in offering fresh, delicious food, but re-imagines the market as a destination where guests can find an increased selection of local products, a new Mind & Body department with health-conscious items -- and now, new categories including favorite grocery classics.

In addition to expanded product offerings, The Fresh Market will introduce a number of new features to allow customers to complete a full shop for all the items on their list; optimized grocery space to accommodate an increased selection of grocery and household items; a dedicated sampling station with convenient meal options; and new signage throughout the store to clearly designate departments, guide those shopping with dietary restrictions or food allergies, and inspire shoppers to explore new tastes. 

 

WHO: The Fresh Market, a specialty grocery retailer focused on providing fresh, delicious fare, locally sourced products, convenient meal solutions and an expanding selection of household items in an inviting atmosphere

 

WHEN:  Wednesday, October 26      

Live entertainment will begin at 7:30 a.m.

Stores will open at 8 a.m.

 

WHAT: Triad Grand Reopening

The Fresh Market’s grand reopening activities will kick-off on Wednesday, October 26 with live entertainment, giveaways and in-store sampling. Additional activities will take place on Saturday, October 29 and Saturday, November 5. In-store sampling will continue through Sunday, November 6.

 

The Fresh Market: 1560 Highwoods Blvd., Greensboro, N.C.

Wednesday, October 26

  • Ribbon cutting with an appearance by the North Carolina A&T State University drumline, Greensboro Mayor Nancy Vaughan and Rick Anicetti, president and CEO of The Fresh Market
  • Scratch and Win: Scratch and Win cards offering a chance to win the following prizes and discounts, while supplies last:
    • Gift cards up to $100 in value
    • $5 off $25 promotion
    • $10 off $50 promotion
    • FREE reusable shopping bag
    • FREE cup of coffee
  • New sampling station offering tastes of the week’s Little Big Meal, including red curry sirloin steak with rice
  • Grilling demonstrations featuring The Fresh Market’s gourmet beef burgers and a variety of sausage samplings
  • Chef demonstrations featuring crab cakes and Thai coconut curry chicken
  • Special samplings: Kerrygold butter; Go Marco - Macrobiotic Bars; The Republic of Tea; Dietz and Watson deli offerings

Thursday, October 27 – Sunday, November 6

  • Thursday, October 27 – Sunday, November 6: Special samplings throughout the store
  • Saturday, October 29: Live performance of popular rock tunes by local Triad performing artist, Clay Howard from 1-5 p.m.
  • Saturday, November 5: Live performance of classic pop and rock songs by Greensboro native, Patrick Rock from 1-5 p.m.

 

The Fresh Market: 3712 Lawndale Drive, Greensboro, N.C.

Wednesday, October 26

  • Ribbon cutting ceremony with special appearances by the Northeast Guilford High School marching band, Kathi Lester, executive vice president of the Greensboro Chamber of Commerce and Sandy Glatter, northeast zone vice president of operations of The Fresh Market
  • Scratch and Win: Scratch and Win cards offering a chance to win the following prizes and discounts, while supplies last:
    • Gift cards up to $100 in value
    • $5 off $25 promotion
    • $10 off $50 promotion
    • FREE reusable shopping bag
    • FREE cup of coffee
  • New sampling station offering tastes of the week’s Little Big Meal, including red curry sirloin steak with rice
  • Grilling demonstrations featuring The Fresh Market’s gourmet beef burgers and a variety of sausage samplings
  • Chef demonstrations featuring crab cakes and Thai coconut curry chicken
  • Special sampling: Kerrygold butter; Go Marco - Macrobiotic Bars; The Republic of Tea; Dietz and Watson deli offerings; Counter Culture Coffee

Thursday, October 27 – Sunday, November 6

  • Thursday, October 27 – Sunday, November 6: Special samplings throughout the store
  • Saturday, October 29: Live performance of rock, blues, gospel and R&B fusion tunes by local Triad artists, The Storytellers Jazz Band from 1-5 p.m.
  • Saturday, November 5: Live performance of pop and jazz classics by two seasoned artists, Evan Olson & Jessica Mashburn from 2-6 p.m. Olson’s music has been featured in national television commercials and shows, and Mashburn is a graduate of the UNCG School of Music.

                      

The Fresh Market: 3285 Robinhood Road, Winston-Salem, N.C.
Wednesday, October 26

  • Ribbon cutting ceremony with special appearances by the Mount Tabor High School Marching Band, Winston-Salem Mayor Allen Joines and Brian Nicholson, senior vice president and CFO of The Fresh Market
  • Scratch and Win: Scratch and Win cards offering a chance win the following prizes and discounts, while supplies last:
    • Gift cards up to $100 in value
    • $5 off $25 promotion
    • $10 off $50 promotion
    • FREE reusable shopping bag
    • FREE cup of coffee
  • New sampling station offering tastes of the week’s Little Big Meal, including red curry sirloin steak with rice
  • Grilling demonstrations featuring The Fresh Market’s gourmet beef burgers and a variety of sausage samplings
  • Special samplings: Kerrygold butter; Good Health; Utz Snacks; Republic of Tea; Dietz and Watson deli offerings; Stonewall Kitchen

Thursday, October 27 – Sunday, November 6

  • Thursday, October 27 – Sunday, November 6: Special samplings throughout the store
  • Saturday, October 29: Live performance of blues and jazz classics by local Triad artist, Allison King Band from 1-5 p.m.
  • Saturday, November 5: Live performance of pop and country favorites by High Point native, Joey Whitaker from 2-6 p.m.

 

MORE INFO: For more information, please visit thefreshmarket.com/triadrefresh and The Fresh Market on Facebook, Twitter and Instagram.

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Kellie Rehn

BRAVE Public Relations

Carly Dennis

BRAVE Public Relations

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