The Fresh Market unveils enhanced shopping experience at Boca Raton grand opening January 11

The Fresh Market guests will discover a refreshed look at the specialty grocer’s new Boca Raton store on Wednesday, January 11, as the company reveals an enhanced shopping experience that stays true to its roots in offering fresh, delicious food, but re-imagines the market as a destination where guests can find a variety of local products, health-conscious items -- and now, new categories including everyday grocery classics.  Signage throughout the store will clearly designate departments, guide those shopping with dietary restrictions or food allergies, highlight organic products and inspire shoppers to explore new tastes.

The specialty grocer is proud to support the communities it serves and will feature produce from Florida farmers including Wish Farms and Pero Family Farms. The Fresh Market is also committed to giving back at a local level in each community where the company does business. The new Boca Raton store will partner with and provide regular food donations to Boca Helping Hands. 

On Wednesday, January 11 at 7:30 a.m., The Fresh Market invites the community to celebrate the grand opening of its third Boca Raton store, the company’s 43^rd store in the state of Florida and 178^th store nationwide.

WHO: 
The Fresh Market, a specialty grocery retailer focused on providing fresh, delicious fare, locally sourced products, convenient meal solutions and an expanding selection of household items in an inviting atmosphere

WHERE: 
The Fresh Market
5540 North Military Trail
Boca Raton, Fla. 33431

WHAT/
WHEN: 
Boca Raton Grand Opening
The Fresh Market’s grand opening activities will begin Wednesday, January 11 at 7:30 a.m. and run through Sunday, January 22 with chef demonstrations, in-store sampling, live entertainment, special deals and giveaways.

Wednesday, January 11

• Ribbon cutting with the Boca Raton Chamber of Commerce with live music featuring Rhythm Trail Steel Drum Band
• FREE meal for four from The Fresh Market’s signature Little Big Meal program for the first 50 guests
• FREE reusable shopping bags and sample size coffee for the first 1,000 guests
• Chef demonstrations featuring crab cakes and Mama Mancini’s meatballs
• Grilling demonstrations featuring The Fresh Market’s gourmet beef burgers and a variety of sausages
• Food sampling throughout the store, including favorites from Stonewall Kitchen and Good Health Snacks
• “Cracking of the Parmesan,” featuring a 75 pound wheel of Parmigiano Reggiano, which is known worldwide as the “King of Italian Cheeses”

Thursday, January 12 – Friday, January 13

• Chef demonstrations featuring The Fresh Market’s Little Big Meal
• Food sampling throughout the store, including favorites from the bakery department

Saturday, January 14

• FREE 9-inch old fashioned apple pie for the first 100 guests  
• Celebratory mini cupcake sampling
• Grilling demonstrations featuring The Fresh Market’s gourmet beef burgers and a variety of sausages
• Food sampling throughout the store, including favorites from the bakery department, The Fresh Market’s Roasted Chicken Salad and Pear Broccoli Salad from the deli department
• Live music featuring Rhythm Trail Steel Drum Band

Sunday, January 15

• Chef demonstrations featuring crab cakes and Frontera White Bean Turkey Chili
• Food sampling throughout the store, including favorites from Gelato Petrini, Parmigiano Reggiano and Cajun Krab Dip  

Friday, January 20

• Chef demonstrations featuring The Fresh Market’s signature Little Big Meal
• Food sampling throughout the store, including favorites from the bakery department, Suja Life and Super Crab Dip

Saturday, January 21

• Grilling demonstrations featuring The Fresh Market’s gourmet beef burgers and a variety of sausages
• Chef demonstrations featuring The Fresh Market’s signature Little Big Meal
• Live music featuring Rhythm Trail Steel Drum Band

Sunday, January 22

• Chef demonstrations featuring The Fresh Market’s signature Little Big Meal
• Food sampling throughout the store including favorites from the bakery department 

MORE INFO:    
For more information, please visit thefreshmarket.com and The Fresh Market on Facebook, Twitter and Instagram.