The Fresh Market turns up the heat with annual Hatch Chile Fest August 22
Hatch Chile Fest spices up late-summer solstice with new recipes and tips
Wednesday, August 5, 2015 — As summer simmers down with the approach of fall, The Fresh Market prepares for the arrival of Hatch chiles. Sizzling into the late-summer season, their brief appearance will make a lasting impression, as they heat up grocery shelves, restaurant menus and recipes. The Fresh Market welcomes the Hatch’s short stay on Saturday, August 22 from 1-5 p.m. by hosting its annual chile-bration, featuring a fiery Hatch chile roasting. Local chefs will also lead free culinary demonstrations at select The Fresh Market neighborhood locations.*
Did you know? Available for a limited time each year – from late-July to early-September, Hatch chiles from Hatch, N.M. (the chile capital of the world!) are a foodie’s culinary gem. These bigger, milder chile peppers are often featured in many Mexican and Tex-Mex dishes for their vibrant flavors and described as having a subtly sweet, spicy and smoky flavor profile. Praised for their lively colors, Hatch chiles’ will liven up your guacamole and fire up your burger, and they are only available for a limited time at The Fresh Market.
WHAT: Hatch Chile Fest
Shoppers can enjoy the flames and aromas of fresh Hatch chiles roasting, as well as check out Hatch chile products available at The Fresh Market including:
- TFM Hatch Chile Cheddar Popcorn
- My Brother’s Salsa Hatch Green Chile
- Red and Green Hatch Chile Wines
- Hatch Chile Sourdough Bread
- Hatch Chile Cornbread
- Salem Baking Hatch Chile Cheddar Cheese Straws
- Salem Baking Hatch Pepper with Cheddar Cheese Artisan Crackers
- Salem Baking Delightfully Thin and Crispy Hatch Pepper Chocolate Chip Cookies
WHEN: Saturday, August 22 from 1-5 p.m.
Preorder your roasted Hatch chiles online now through September 5 by visiting http://www.thefreshmarket.com/in-store-pickup/hatch-chiles, and pick them up in store through September 10.
WHERE: The Fresh Market’s 174 store locations nationwide
For local store information, please visit: https://www.thefreshmarket.com/all-stores/
*Please see the attached list for the details on your area’s Hatch Chile cooking demonstration.
Click here to watch The Fresh Market’s Chef Mike create the featured recipe – and learn some tips along the way!