The Fresh Market turns up the heat with annual Hatch Chile Fest August 22

Hatch Chile Fest spices up late-summer solstice with new recipes and tips

As summer simmers down with the approach of fall, The Fresh Market prepares for the arrival of Hatch chiles. Sizzling into the late-summer season, their brief appearance will make a lasting impression, as they heat up grocery shelves, restaurant menus and recipes. The Fresh Market welcomes the Hatch’s short stay on Saturday, August 22 from 1-5 p.m. by hosting its annual chile-bration, featuring a fiery Hatch chile roasting. Local chefs will also lead free culinary demonstrations at select The Fresh Market neighborhood locations.*

Did you know? Available for a limited time each year – from late-July to early-September, Hatch chiles from Hatch, N.M. (the chile capital of the world!) are a foodie’s culinary gem. These bigger, milder chile peppers are often featured in many Mexican and Tex-Mex dishes for their vibrant flavors and described as having a subtly sweet, spicy and smoky flavor profile. Praised for their lively colors, Hatch chiles’ will liven up your guacamole and fire up your burger, and they are only available for a limited time at The Fresh Market.  

WHAT: Hatch Chile Fest

Shoppers can enjoy the flames and aromas of fresh Hatch chiles roasting, as well as check out Hatch chile products available at The Fresh Market including:

  • TFM Hatch Chile Cheddar Popcorn
  • My Brother’s Salsa Hatch Green Chile
  • Red and Green Hatch Chile Wines
  • Hatch Chile Sourdough Bread
  • Hatch Chile Cornbread
  • Salem Baking Hatch Chile Cheddar Cheese Straws
  • Salem Baking Hatch Pepper with Cheddar Cheese Artisan Crackers
  • Salem Baking Delightfully Thin and Crispy Hatch Pepper Chocolate Chip Cookies

WHEN: Saturday, August 22 from 1-5 p.m.

Preorder your roasted Hatch chiles online now through September 5 by visiting, and pick them up in store through September 10.

WHERE: The Fresh Market’s 174 store locations nationwide

For local store information, please visit:

*Please see the attached list for the details on your area’s Hatch Chile cooking demonstration.

Click here to watch The Fresh Market’s Chef Mike create the featured recipe – and learn some tips along the way!

About The Fresh Market

Since 1982, The Fresh Market, Inc. has helped guests make everyday eating extraordinary with time-saving meal solutions, unique ingredients and delicious food for any occasion. From fresh produce and exceptional meat and seafood, to signature baked goods and thousands of organic options, this specialty grocery retailer has something to please every palate. The Fresh Market currently operates 176 stores in 24 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit or follow the company on Facebook, Twitter, Instagram and Pinterest.


628 Green Valley Road, Suite 500 Greensboro, NC 27408