At its newest location, the store’s full-service philosophy will incorporate unparalleled product selection and expert customer service in an inviting atmosphere. The Fresh Market employs a team of friendly, well-trained professionals who pride themselves on providing the highest level of customer service to shoppers.
“We are excited to open our new store in Rehoboth Beach and to expand our reach in Delaware,” said Rick Anicetti, the company’s chief executive officer. “We look forward to introducing The Fresh Market’s concept of quality, great tasting food, excellent customer service and a distinctive atmosphere to an expanded customer base, and we look forward to offering neighboring communities an inspiring new food shopping experience.”
Doors will open at 8:00 a.m. on Wednesday, June 8, and grand opening activities will include chef demonstrations and food sampling throughout the store. A sample-sized bag of the company’s gourmet coffee and a reusable shopping bag will be free to the first 1,000 customers.
The new store will house over 24,000 square feet of culinary delights, including a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, as well as a bountiful produce department with more than 400 items and a large organic selection.
“The Fresh Market’s atmosphere is truly unique,” says Anicetti. “Our customers enjoy shopping in an environment that appeals to all the senses, where the smell of freshly brewed coffee and bread right out of the oven, the sound of relaxing music, soft lighting, and the ability to select and taste fresh, high-quality products all work together to create a place where customers are inspired to make every meal extraordinary.”
The Fresh Market is excited to be an active member of the Rehoboth Beach community. The company has made a significant investment in the market and the new store is bringing approximately 90 new jobs to the area, most of which are being filled locally.
The Fresh Market is committed to the communities where it does business, and its employees enthusiastically support local organizations that are important to the stores’ communities and customers. The new store will proudly partner with The Food Bank of Delaware by providing regular donations of food. In addition, as part of the company’s focus on providing the freshest, best quality products, the store will feature a growing number of local and regional products from area growers and producers.