“We are excited to open our new store in Charlotte and to expand our reach in North Carolina,” said Craig Carlock, the company’s president and chief executive officer. “We look forward to introducing The Fresh Market’s concept of quality perishables, excellent customer service and a unique atmosphere to an expanded customer base, and we look forward to offering neighboring communities a rewarding new food shopping experience.”
Doors will open at 8:00 a.m. on Wednesday, November 12, and grand opening activities will include chef demonstrations, food sampling throughout the store, and drawings for The Fresh Market gift cards. A sample-sized bag of the company’s gourmet coffee and a reusable shopping bag will be free to the first 1,000 customers.
The new store will house over 25,000 square feet of culinary delights, including a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, as well as a bountiful produce department with more than 400 items and a large organic selection.
“The Fresh Market’s inviting atmosphere is reminiscent of European markets,” says Carlock. “Our customers enjoy shopping in an environment that appeals to all the senses. The smell of freshly brewed coffee and bread right out of the oven, the sound of classical music, soft lighting with antique décor in an intimate setting, and the ability to select and taste fresh, high-quality products all work together to create surroundings where customers are encouraged to experience the food.”
The Fresh Market is excited to be an active member of the Charlotte community. The company has made a significant investment in the market and the new store is bringing approximately 90 new jobs to the area, most of which are being filled locally.
The Fresh Market is committed to the communities where it does business, and its employees enthusiastically support local organizations that are important to the stores’ communities and customers. In addition, as part of the company’s focus on providing the freshest, best quality products, the store will feature a growing number of local and regional products from area growers and producers.