The Fresh Market tempts the taste buds with unveiling of refreshed shopping experiences in Jacksonville, set to debut on August 16

On Wednesday, August 16, The Fresh Market will unveil an enhanced shopping experience in the Jacksonville-area communities, with an expanded selection of fresh and delicious food that furthers the brand’s long-standing dedication to offering top-quality and unique items. It is this commitment that has remained at the core of The Fresh Market for over 35 years, resulting in a selection of signature bakery items, unparalleled varieties of farm-fresh produce and convenient meal solutions. As part of the refresh, the neighborhood specialty grocer, known for providing a curated product selection of specialty foods with exceptional quality and the finest ingredients, will also introduce an interactive sampling station designed to inspire guests to try new items and flavor-packed recipes each week. From 10 a.m. on Wednesday, August 16 through Sunday, August 20, The Fresh Market guests are invited to indulge in and celebrate a reimagined shopping experience in these Jacksonville-area communities:

• 840 A1A North, Ponte Vedra Beach
• 12795 San Jose Boulevard, Jacksonville
• 13493 Atlantic Boulevard, Jacksonville
• 150 Riverside Avenue, Jacksonville

“The refresh of our Jacksonville-area stores helps redefine the shopping experience for our guests,” said Brian Nicholson, interim chief executive officer of The Fresh Market. “A commitment to fresh has always been a priority, and our guests’ love of food remains at the heart of what we do. We are pleased to invite our Jacksonville-area neighbors on a culinary journey filled with an exceptional, hand-picked selection of the freshest foods created from a host of international food artisans, farmers, fishermen and culinary creatives, as well as our own private label, in an environment that welcomes inspiration and delights the senses.”

Beginning August 16 at 10 a.m., the Jacksonville-area community is invited to turn everyday eating into extraordinary food experiences with a visit to their refreshed local stores. Guests will be greeted by inviting aromas from the bakery; a full service meat counter with the finest cuts of Premium Choice beef, as well as beef ground daily; premium seafood arriving fresh several times each week; and an impressive selection of farm-fresh produce. Every aisle invites discovery into the specialty grocer’s distinctive flavors and tastes from local neighbors and from around the world.

At The Fresh Market, guests will be able to explore and experience:

Delicious Meal Solutions – The Fresh Market’s signature Little Big Meal program has been taking the guesswork out of preparing a deliciously different dinner at an affordable price for busy families each week since 2014 – and now, a dedicated, interactive sampling station will offer tastes of the weekly dish. On-the-go shoppers can also enjoy flavorful “Meals in Minutes,” featuring prepackaged fresh ingredients from the seafood and produce departments, ready to bake or microwave and serve. Satisfying salads and ready-to-eat Bistro Comfort Bowls are available in the deli department. The Fresh Market’s meal solutions deliver a thoughtful and innovative range of options for any dining occasion or cooking ability, while helping guests discover new flavors.  

Curated Specialty Items – The Fresh Market has partnered with local farmers, merchants and culinary entrepreneurs for over 35 years to bring top-quality, small-batch and specialty items straight to each store’s shelves. Inspiration can be found in every department with a variety of flavors from the exotic to the local -- such as Bee Friends Farm. This fine, all-natural raw honey is made locally by hand from Florida flowers and jarred fresh from the honeycomb, with classic favorites such as wildflower, orange blossom, saw palmetto and Mexican vanilla cream. The Fresh Market offers an enhanced collection of artisan and traditional cheeses in the deli department, including Rogue Creamery, Marieke Gouda, The Cellars at Jasper Hill and others from around the world. Through partnerships with regional, artisan cheese makers, featured selections include Calyroad Creamer, Sweet Grass Dairy and Charleston Cheesehouse. New, seasonal specialty products will be consistently highlighted in stores – such as Lillie’s Q Potato Chips with unexpected flavors, such as pimento cheese and hot pepper vinegar.   Additionally, guests will always discover new items in the grocery department, including expanded breakfast offerings; baby essentials from Plum Organics; and pet food and treats for four-legged friends.  

Health & Wellness –The refreshed Jacksonville-area locations will include a Mind & Body section featuring hundreds of items to help support a healthy lifestyle. The Fresh Market’s holistic approach features protein, vitamins, functional foods, probiotics, facial care and more. Throughout the store, aisles will be specially labeled to help guide those shopping with dietary restrictions or food allergies to a robust selection of health-conscious products, including over 1,100 organic items, 1,500 certified gluten-free items and 1,200 certified non-GMO items.

The Fresh Market invites Jacksonville-area neighbors to celebrate the local store updates with events at its four area locations on Wednesday, August 16 beginning at 10 a.m. Festivities will continue through Sunday, August 20 with not-to-miss cooking demonstrations, in-store sampling, live entertainment, special deals and free giveaways.

Wednesday, August 16

• FREE reusable shopping bag filled with a curated selection of The Fresh Market signature items for the first 50 guests at each store
• FREE reusable shopping bag for the first 250 guests at each store
• Live entertainment from 10 a.m. to 1 p.m.
• ​840 A1A North, Ponte Vedra Beach: Saxophone Diva
• 12795 San Jose Boulevard, Jacksonville: DJ Idlewood
• 13493 Atlantic Boulevard, Jacksonville: DJ Automagic
• 150 Riverside Avenue, Jacksonville: RythmTrail Steel Drum Band
• Grilling demonstration featuring The Fresh Market’s gourmet beef burgers and a variety of Italian sausages
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings, premium choice New York strip steaks from the meat department and seafood steamer bags featuring blackened wild salmon with fresh green beans from the seafood department
• ​Food sampling throughout the stores, including  The Fresh Market’s roasted chicken salad and fresh mozzarella caprese skewers from the deli department and farm-fresh, peak season grapes from the produce department

Thursday, August 17

• Food sampling throughout the stores, including The Fresh Market’s signature gelato and pear broccoli salad from the deli department
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings

Friday, August 18

• Food sampling throughout the stores, including fresh mozzarella, grape tomato and basil skewers and The Fresh Market’s signature gelato
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings

Saturday, August 19

• FREE 16-ounce bag of The Fresh Market’s organic blue tortilla chips and a 16-ounce jar of signature “Nom Nom” medium salsa for the first 50 guests at each store
• FREE reusable shopping bag for the first 250 guests at each store
• Celebratory mini cupcake sampling from 11 a.m. to 1 p.m.
• Grilling demonstration featuring The Fresh Market’s gourmet beef burgers and a variety of Italian sausages
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings
• Food sampling throughout the stores, including favorites from the bakery department and The Fresh Market’s roasted chicken salad with French rounds and fresh mozzarella caprese skewers from the deli department
• Cutting on the floor featuring The Fresh Market’s premium choice whole beef tenderloin from 2 p.m. to 6 p.m.
• Live entertainment from 1 p.m. to 5 p.m.
• ​840 A1A North, Ponte Vedra Beach: Saxophone Diva
• 12795 San Jose Boulevard, Jacksonville: DJ Idlewood
• 13493 Atlantic Boulevard, Jacksonville: DJ Automagic
• 150 Riverside Avenue, Jacksonville: Rythm Trail Steel Drum Band

Sunday, August 20

• Food sampling throughout the stores, including favorites from the bakery and deli departments
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings

The Fresh Market is also committed to enriching the lives of people within the communities it serves by engaging its neighbors to help relieve hunger insecurity. Each store is honored to partner with local organizations such as Waste Not Want Not, Inc. by providing regular food donations. In addition, The Fresh Market is a proud partner of No Kid Hungry®. Together, the organizations are dedicated to ending childhood hunger in America by surrounding children with healthy food where they live, learn and play.

About The Fresh Market, Inc.
Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing fresh, delicious food with friendly service in a warm and inviting atmosphere. From seasonally fresh produce to exceptional quality meat and seafood, signature baked goods and thousands of organic options, The Fresh Market is dedicated to offering its guests the most delicious and inspiring foods available. As a destination for weekly shopping and special occasions, The Fresh Market provides a thoughtful product assortment curated for all tastes and culinary preferences. The company operates 176 stores in 24 states across the U.S. For more information, please visit www.thefreshmarket.com\jacksonville or follow the company on Facebook, Twitter, Instagram and Pinterest.