The Fresh Market tempts the taste buds with unveiling of refreshed shopping experiences in Atlanta, set to debut on August 9

The Fresh Market tempts the taste buds with unveiling of refreshed shopping experiences in Atlanta, set to debut on August 9

Specialty grocer celebrates the love of food with fresh fare, expanded offerings and a new sampling station at nine metro-area stores

Thursday, July 20, 2017 — On Wednesday, August 9, The Fresh Market will unveil an enhanced shopping experience in the Atlanta-area communities, with an expanded selection of fresh and delicious food that furthers the brand’s long-standing dedication to offering top-quality, unique and small-batch items.  It is this commitment that has remained at the core of The Fresh Market for over 35 years, resulting in a selection of irresistible bakery items, unparalleled varieties of farm-fresh produce and convenient meal solutions. As part of the refresh, the neighborhood specialty grocer, known for providing a curated product selection of specialty foods with exceptional quality and the finest ingredients, will also introduce an interactive sampling station in select stores designed to inspire guests to try new items and flavor-packed recipes each week. From 10 a.m. on Wednesday, August 9 through Sunday, August 13, The Fresh Market guests are invited to indulge in and celebrate a reimagined shopping experience in these Georgia communities:

  • 2099 Peachtree Road NW, Atlanta
  • 2480 Briarcliff Road, Atlanta
  • 4405 Roswell Road NE, Atlanta
  • 5515 Chamblee-Dunwoody Road, Dunwoody
  • 1205 Johnson Ferry Road, Marietta
  • 1125 Woodstock Road, Roswell
  • 3005 Old Alabama Road, Alpharetta
  • 1500 Peachtree Industrial Blvd., Suwanee
  • 1679 S.R.124 Scenic Highway, Snellville
  • 100 N. Peachtree Parkway, Peachtree City
  • 196 Alps Road, Athens

“The refresh of our Atlanta-area stores helps redefine the shopping experience for our guests,” said Brian Nicholson, interim chief executive officer of The Fresh Market. “A commitment to fresh has always been a priority, and our guests’ love of food remains at the heart of what we do. We are pleased to invite our Atlanta neighbors on a culinary journey filled with an exceptional, hand-picked selection of the freshest foods created from a host of international food artisans, farmers, fishermen and culinary creatives, as well as our own private label, in an environment that welcomes inspiration and delights the senses.”

Beginning August 9 at 10 a.m., the Atlanta-area communities are invited to turn everyday eating into extraordinary food experiences with a visit to their refreshed local stores. Guests will be greeted by inviting aromas from the bakery; a full service meat counter with the finest cuts of Premium Choice beef, as well as beef ground daily; premium seafood arriving fresh several times each week; and an impressive selection of farm-fresh produce. Every aisle invites discovery into the specialty grocer’s distinctive flavors and tastes from local neighbors and from around the world.

At The Fresh Market, guests will be able to explore and experience:
Delicious Meal Solutions
– The Fresh Market’s signature Little Big Meal program has been taking the guesswork out of preparing a deliciously different dinner at an affordable price for busy families each week since 2014 – and now, a dedicated, interactive sampling station will offer tastes of the weekly dish. On-the-go shoppers can also enjoy flavorful “Meals in Minutes,” featuring prepackaged fresh ingredients from the seafood and produce departments, ready to bake or microwave and serve. Satisfying salads and ready-to-eat Bistro Comfort Bowls are available in the deli department. The Fresh Market’s meal solutions deliver a thoughtful and innovative range of options for any dining occasion or cooking ability, while helping guests discover new flavors.  

Curated Specialty Items – The Fresh Market has partnered with local farmers, merchants and culinary entrepreneurs for over 35 years to bring top-quality, small-batch and specialty items straight to each store’s shelves. Inspiration can be found in every department with a variety of flavors from the exotic to the local, such as Naturalmond. The premium almond butter is made from a family recipe and contains only simple, all natural ingredients without any added sugars, oils or emulsifiers. Additionally, guests will now find more daily essentials alongside specialty items, including an expanded grocery selection; household items; baby food; and pet food and treats for four-legged friends. Throughout the store, aisles will be specially labeled with new signage to help guide those shopping with dietary restrictions or food allergies to a robust selection of products.

The Fresh Market invites its Atlanta-area neighbors to celebrate their local store updates with events at its 11 area locations on Wednesday, August 9 beginning at 10 a.m. Festivities will continue through Sunday, August 13 with not-to-miss cooking demonstrations, in-store sampling, live entertainment, special deals and free giveaways.

Wednesday, August 9

  • FREE reusable shopping bag filled with a curated selection of The Fresh Market signature items for the first 50 guests at each store
  • FREE reusable shopping bag for the first 250 guests at each store
  • Live entertainment from 10 a.m. to 2 p.m.
    • 2099 Peachtree Road NW, Atlanta: Live DJ
    • 2480 Briarcliff Road, Atlanta: Live DJ
    • 4405 Roswell Road NE, Atlanta: Jazz entertainers Etude Entertainment
    • 5515 Chamblee-Dunwoody Road, Dunwoody: Live DJ
    • 1205 Johnson Ferry Road, Marietta: Jazz entertainer Tommy Mays
    • 1125 Woodstock Road, Roswell: Jazz entertainer Steven Charles
    • 3005 Old Alabama Road, Alpharetta: Jazz entertainers Vocal Point
    • 1500 Peachtree Industrial Blvd., Suwanee: Phd Jazz Band
    • 1679 S.R.124 Scenic Highway, Snellville: Live DJ
    • 100 N. Peachtree Parkway, Peachtree City: Atlanta Jazz Trio
    • 196 Alps Road, Athens: Jazz By Two
  • Grilling demonstration featuring The Fresh Market’s gourmet beef burgers and a variety of Italian sausages
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores
  • Food sampling throughout the stores, including  The Fresh Market’s roasted chicken salad from the deli department and farm-fresh, peak season grapes from the produce department

Thursday, August 10

  • Food sampling throughout the stores, including The Fresh Market’s signature gelato and pear broccoli salad from the deli department
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores

Friday, August 11

  • Food sampling throughout the stores, including fresh mozzarella, grape tomato and basil skewers and The Fresh Market’s signature gelato
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores

Saturday, August 12

  • FREE 16-ounce bag of The Fresh Market’s organic blue tortilla chips and a 16-ounce jar of signature “Nom Nom” medium salsa for the first 50 guests at each store
  • FREE reusable shopping bag for the first 250 guests at each store
  • Celebratory mini cupcake sampling from 11 a.m. to 1 p.m.
  • Grilling demonstration featuring The Fresh Market’s gourmet beef burgers and a variety of Italian sausages
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores
  • Food sampling throughout the stores, including favorites from the bakery department and The Fresh Market’s roasted chicken salad with French rounds from the deli department
  • Live bluegrass musicians from 1 p.m. to 5 p.m.
    • 2099 Peachtree Road NW, Atlanta: Live DJ
    • 2480 Briarcliff Road, Atlanta: Live DJ
    • 4405 Roswell Road NE, Atlanta: Jazz entertainers Etude Entertainment
    • 5515 Chamblee-Dunwoody Road, Dunwoody: Live DJ
    • 1205 Johnson Ferry Road, Marietta: Jazz entertainer Tommy Mays
    • 1125 Woodstock Road, Roswell: Sweet Auburn String Band
    • 3005 Old Alabama Road, Alpharetta: Jazz entertainers Vocal Point
    • 1500 Peachtree Industrial Blvd., Suwanee: Phd Jazz Band
    • 1679 S.R.124 Scenic Highway, Snellville: Live DJ
    • 100 N. Peachtree Parkway, Peachtree City: Atlanta Jazz Trio
    • 196 Alps Road, Athens: Jazz By Two

Sunday, August 13

  • Food sampling throughout the stores, including favorites from the bakery and deli departments
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores

The Fresh Market is also committed to enriching the lives of people within the communities it serves by engaging its neighbors to help relieve hunger insecurity. Each store is honored to partner with local organizations such as The Food Bank of Northeast Georgia by providing regular food donations. In addition, The Fresh Market is a proud partner of No Kid Hungry®. Together, the organizations are dedicated to ending childhood hunger in America by surrounding children with healthy food where they live, learn and play.

About The Fresh Market, Inc.
Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing fresh, delicious food with friendly service in a warm and inviting atmosphere. From seasonally fresh produce to exceptional quality meat and seafood, signature baked goods and thousands of organic options, The Fresh Market is dedicated to offering its guests the most delicious and inspiring foods available. As a destination for weekly shopping and special occasions, The Fresh Market provides a thoughtful product assortment curated for all tastes and culinary preferences. The company operates 176 stores in 24 states across the U.S. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram and Pinterest.