The Fresh Market makes a delicious debut in Winchester on August 31

The Fresh Market makes a delicious debut in Winchester on August 31

Specialty grocer’s grand opening festivities include free giveaways, sampling, chef demos, special deals and more

Thursday, August 25, 2016 — The Fresh Market was founded with one simple goal: to offer friends, families and foodies a fresh selection of carefully curated, great-tasting fare sourced both locally and around the world. The Fresh Market guests will discover a new food shopping experience in an inviting market atmosphere with inspiring meal ideas and friendly service. From the freshest fruits and vegetables, to exceptional quality meats and seafood, as well as a wide range of organics, The Fresh Market has all the ingredients to make every meal more memorable. The specialty grocer is proud to support the communities it serves and will feature produce from Virginia farmers including Dodd’s Acres and Kirby’s Farm. The Fresh Market is also committed to giving back at a local level in each community where the company does business. The Winchester store will partner with and provide regular food donations to Highland Food Pantry.  

On Wednesday, August 31 at 8 a.m., The Fresh Market invites the community to celebrate the grand opening of its Winchester store, the company’s 16th store in the state of Virginia and 177th store nationwide.

WHO: The Fresh Market, a North Carolina-based specialty grocer providing a unique grocery shopping experience featuring distinctive foods

WHERE: The Fresh Market, 1671 South Pleasant Valley Rd., Winchester, Va.

WHAT/WHEN:      
Winchester Grand Opening
The Fresh Market’s grand opening activities will begin Wednesday, August 31 at 8 a.m. through Monday, September 5 with chef demonstrations, in-store sampling, kids’ activities, special deals and giveaways. Additional weekend activities will take place the weekends of September 9-11 and September 16-18.

Wednesday, August 31

  • Ribbon cutting with an appearance by the John Handley High School marching band and cheerleaders
  • FREE reusable shopping bags filled with more than $50 worth of The Fresh Market goodies for the first 100 guests
  • FREE reusable shopping bags for the first 2,000 guests
  • Chef demonstrations, featuring crab cakes and Thai Coconut Curry Chicken  
  • Grilling demonstrations, featuring The Fresh Market’s gourmet beef burgers and a variety of sausage samplings
  • Special sampling throughout the store, including Counter Culture Coffee, Stonewall Kitchen, The Republic of Tea, Coolbrew Coffee and Dietz and Watson deli offerings
  • “Cracking of the Parmesan” event, featuring a 75 pound wheel of Parmigiano Reggiano, which is known worldwide as the “King of Italian Cheeses” at 8:30 a.m.

Friday, September 2 – Monday, September 5

  • Friday:
    • Chef demonstrations featuring Frontera beef tacos and chili
    • Food sampling including The Fresh Market’s rotisserie chicken salad, apple pie and gourmet burgers and sausages
  • Saturday:
    • Sushi demonstration from 12 p.m. – 2 p.m.
    • Live music by local blue grass band Dry Mill Road from 10 a.m. – 2 p.m.
  • Sunday:
    • Chef demonstrations featuring Frontera beef tacos and seared shrimp
    • Food sampling including Dietz and Watson deli offerings, Barney Butter and George DeLallo Olives
  • Monday:
    • Special appearance and sampling from Graeter’s Ice Cream truck from 11 a.m. – 4 p.m. 

Friday, September 9 – Sunday, September 11

  • Friday:
    • Chef demonstration featuring local Winchester native, Chef Barbara Hineline from 10 a.m – 2 p.m.
    • Food sampling including The Fresh Market’s special fried chicken recipe from 3 p.m. – 7 p.m. and a variety of bakery breads from 11 a.m. – 6 p.m.
    • Special sampling of Dietz and Watson deli offerings
  • Saturday:
    • Chef demonstration featuring The Fresh Market’s Little Big Meal
    • Special appearance and sampling from Callie’s Charleston Biscuit mobile truck from 11 a.m. – 3 p.m.
    • Food sampling including The Fresh Market’s special fried chicken recipe, Mrs. Mary’s Famous Chow Chow and a variety of bakery breads from 11 a.m. – 6 p.m.
    • Special sampling of Dietz and Watson deli offerings
  • Sunday:
    • Chef demonstration featuring local Winchester native, Chef Barbara Hineline from 11 a.m – 3 p.m.
    • Special sampling of Dietz and Watson deli offerings
    • Food sampling including Mrs. Mary’s Famous Chow Chow and The Fresh Market’s bakery breads from 11 a.m. – 6 p.m.

Friday, September 16 – Sunday, September 18

  • Friday:
    • Chef demonstration featuring The Fresh Market’s Little Big Meal
    • Chef demonstration featuring local Winchester native, Chef Barbara Hineline from 10 a.m. – 1 p.m.
    • Food sampling including The Fresh Market’s bakery pound cakes from 11 a.m. – 6 p.m. and Chobani Greek Yogurt from 3 p.m. – 7 p.m.
  • Saturday:
    • Chef demonstration featuring The Fresh Market’s Little Big Meal
    • Food sampling featuring Chobani Greek Yogurt from 10 a.m. – 2 p.m. and Cool Haus Ice Cream Sandwiches from 3 p.m. – 7 p.m.
    • Face painter from 2 p.m. – 5 p.m.
  • Sunday:
    • Chef demonstration featuring local Winchester native, Chef Barbara Hineline from 10 a.m. – 4 p.m.
    • Food sampling featuring The Fresh Market’s bakery pound cakes from 11 a.m. – 6 p.m. and Cool Haus Ice Cream Sandwiches from 3 p.m. – 7 p.m.
    • Face painter from 3 p.m. – 6 p.m.

MORE INFO: For more information, please visit thefreshmarket.com and The Fresh Market on Facebook, Twitter and Instagram.

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