The Fresh Market, Inc. names Vic Savanello Vice President of Merchandising, Produce

The Fresh Market, Inc., a leading specialty grocery retailer, announced today the appointment of Vic Savanello as the company’s vice president of merchandising, produce. Mr. Savanello joins The Fresh Market with more than 30 years of experience in produce and floral management, with an emphasis on independent supermarkets. Based in Greensboro, he will oversee management of The Fresh Market’s seasonally fresh produce departments across all 176 stores in 24 states.

Mr. Savanello’s extensive management career spans more than three decades across the retail and produce sectors. Prior to assuming his new position at The Fresh Market, he served as the senior director of produce and floral at Allegiance Retail Services for over 10 years, where he led all produce and floral operations and functions, including sales management, advertising, merchandising and product procurement for nearly 100 stores across three states. Mr. Savanello also previously worked for more than two decades at Wakefern Food Corporation, where he served as a produce category manager for 15 years.

“Vic comes to us with extensive retail produce knowledge and has proven himself time and again throughout his impressive career,” said Rich Durante, executive vice president of midwest and southeast operations of The Fresh Market. “Armed with his insights, The Fresh Market is poised to strengthen our reputation as the premier specialty grocer offering the freshest, most accessible fruits, vegetables and complementary offerings to our guests.”

A New Jersey native, Mr. Savanello earned a Bachelor’s degree from William Paterson University and is involved heavily in giving back to the community. He currently serves as president of the Eastern Produce Council, where he has been on the board since 2006, as well as chairman of the New York Produce Show, EPC Strategic Planning committee and co-chairman of the Eastern Produce Council Golf Outing committee. He’s previously served on the PMA Fresh Summit committee and is a member of the SEPC and NEPC.

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About The Fresh Market

Since 1982, The Fresh Market, Inc. has helped guests make everyday eating extraordinary with time-saving meal solutions, unique ingredients and delicious food for any occasion. From fresh produce and exceptional meat and seafood, to signature baked goods and thousands of organic options, this specialty grocery retailer has something to please every palate. The Fresh Market currently operates 176 stores in 24 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit or follow the company on Facebook, Twitter, Instagram and Pinterest.


628 Green Valley Road, Suite 500 Greensboro, NC 27408