The Fresh Market Announces 2015 "Design Our Bag" Challenge Victors

Contest Benefits No Kid Hungry’s Work to End Childhood Hunger in America

Wednesday, June 10, 2015 — Thousands of young aspiring artists recently channeled their talents to turn reusable shopping bags into works of art for one specialty grocery retailer. As part of The Fresh Market’s third annual “Design Our Bag” challenge, little shoppers ages 15 and under who have a passion for both food and art submitted their original artwork for a chance to be featured on the retailer’s limited edition 2015 reusable shopping bags.

After thorough review and multiple rounds of voting, The Fresh Market is delighted to announce the two winners of its 2015 Design Our Bag Challenge: Alexandria York from Boca Raton, Fla. and Sophia Vasiloudes from Clearwater, Fla. Each child will receive a $200 gift card to The Fresh Market, a kid-friendly goodie basket filled with an artist kit and other edible treats, and of course, bragging rights!

Each winning design will be printed on one side of a reusable shopping bag that will be sold at The Fresh Market stores nationwide beginning in July. The specialty grocer will donate 50 percent of the retail price of each limited edition bag to No Kid Hungry, with a minimum donation of $150,000 in 2015.

Sales of the winning bags from the 2013 and 2014 “Design Our Bag” challenge raised more than $85,000 for No Kid Hungry, which is ending childhood hunger in America by connecting kids with the healthy food they need, every day.  To date, The Fresh Market has donated over $757,000 to the worthy cause. Since the launch of their partnership, No Kid Hungry and The Fresh Market have helped feed kids struggling with hunger with over seven million additional healthy meals. 

About No Kid Hungry

No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at

Sophia Vasiloudes
Alexandria York