Fresh Look: The Fresh Market launching enhanced shopping experience in Greenville and Spartanburg on July 12

Grand re-opening festivities will tantalize taste buds with delicious, fresh fare; samplings, cooking demonstrations, live entertainment and giveaways through July 16

The Fresh Market is spicing things up! Food connoisseurs in the Greenville and Spartanburg communities will revel in freshness as the specialty grocer unveils a fully refreshed shopping experience in three neighborhood stores, beginning Wednesday, July 12 at 11 a.m. Guests can discover the best of each category down every aisle with an expanded selection of fresh and delicious food, irresistible bakery items, extensive varieties of farm-fresh produce and effortlessly delicious meal solutions – all curated to inspire guests to make everyday eating extraordinary. The neighborhood specialty grocer will also introduce an interactive sampling station to encourage guests to try new items and flavor-packed recipes each week.

During a visit to the refreshed Greenville and Spartanburg-area stores, guests will be greeted by inviting aromas from the bakery; a full service meat counter boasting the finest cuts of Premium Choice beef, as well as beef ground daily; premium seafood arriving fresh several times each week; and an impressive selection of hand-picked produce fresh off the vine. Every aisle continues to invite culinary discovery from the specialty grocer’s distinctive tastes both near and far, supporting both local neighbors – such as Mrs. Mary’s Famous Chow Chow pickled relish – and top produce from around the world. Finally, signage throughout the store will clearly designate departments and guide those shopping with dietary restrictions or food allergies; highlight organic and local products; and simply inspire guests to live life deliciously. 

The Fresh Market guests are invited to indulge in and celebrate a reimagined shopping experience during grand reopening celebrations beginning Wednesday, July 12 at 11 a.m. and continuing through Sunday, July 16 with not-to-miss cooking demonstrations, in-store sampling, live entertainment, special deals and giveaways.

WHO:                  
The Fresh Market
is a specialty grocer committed to providing fresh, delicious food with friendly service in a warm and inviting atmosphere. From seasonally fresh produce to exceptional quality meat and seafood, signature baked goods and thousands of organic options, The Fresh Market inspires guests to live life deliciously with the finest ingredients and inspiring meal solutions.

WHERE:              
The Fresh Market’s Greenville and Spartanburg-area stores:

1200 East Main Street, Spartanburg, S.C.
1601 Woodruff Road, Greenville, S.C.
27 South Pleasantburg Drive, Greenville, S.C.

WHAT/WHEN:                
Greenville and Spartanburg-area Grand Re-Opening Celebrations

Grand re-opening activities will take place on Wednesday, July 12 beginning at 11 a.m. and continue through Sunday, July 16:

Wednesday, July 12

  • FREE meal for four from The Fresh Market’s signature Little Big Meal program for the first 50 guests at each store
  • FREE reusable shopping bag for the first 250 guests at each store
  • Live bluegrass musicians from 11 a.m. to 3 p.m.
    • 1200 East Main Street, Spartanburg, S.C. : Sheri & Bill
    • 1601 Woodruff Road, Greenville, S.C.: Steve G & the Juniors
    • 27 South Pleasantburg Drive, Greenville, S.C.: Solution
  • Grilling demonstration featuring The Fresh Market’s gourmet beef burgers and a variety of Italian sausages
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings
  • Food sampling throughout the stores, including  The Fresh Market’s roasted chicken salad from the deli department and farm-fresh, peak season strawberries and grapes from the produce department

Thursday, July 13

  • Food sampling throughout the stores, including The Fresh Market’s signature gelato and pear broccoli salad from the deli department
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings

Friday, July 14

  • Food sampling throughout the stores, including fresh mozzarella, grape tomato and basil skewers and The Fresh Market’s signature gelato
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings

Saturday, July 15

  • FREE 16-ounce bag of The Fresh Market’s organic blue tortilla chips and a 16-ounce jar of signature “Nom Nom” medium salsa for the first 50 guests at each store
  • FREE reusable shopping bag for the first 250 guests at each store
  • Celebratory mini cupcake sampling from 11 a.m. to 1 p.m.
  • Grilling demonstration featuring The Fresh Market’s gourmet beef burgers and a variety of Italian sausages
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings
  • Food sampling throughout the stores, including favorites from the bakery department and The Fresh Market’s roasted chicken salad with French rounds from the deli department
  • Live bluegrass musicians from 1 p.m. to 5 p.m.
    • 1200 East Main Street, Spartanburg, S.C. Sheri & Bill
    • 1601 Woodruff Road, Greenville, S.C.: Steve G & the Juniors
    • 27 South Pleasantburg Drive, Greenville, S.C.: Solution

Sunday, July 16

  • Food sampling throughout the store including slices of plumcots, nectarines and yellow peaches from the produce department and tastes of peach and pecan baked brie topped with Stonewall Kitchen peach jam
  • Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings

MORE INFO:   
For more information, please visit thefreshmarket.com/refresh and The Fresh Market on Facebook, Twitter, Instagram and Pinterest.
 

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About The Fresh Market

Since 1982, The Fresh Market, Inc. has helped guests make everyday eating extraordinary with time-saving meal solutions, unique ingredients and delicious food for any occasion. From fresh produce and exceptional meat and seafood, to signature baked goods and thousands of organic options, this specialty grocery retailer has something to please every palate. The Fresh Market currently operates 176 stores in 24 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram and Pinterest.

Contact

628 Green Valley Road, Suite 500 Greensboro, NC 27408

336-272-1338

thefreshmarket.com