Fresh Look: The Fresh Market launching enhanced shopping experience in Atlanta on August 9

The Fresh Market is spicing things up! Food connoisseurs in the Atlanta-area communities will revel in freshness as the specialty grocer unveils a fully refreshed shopping experience in 11 stores, beginning Wednesday, August 9 at 10 a.m. Guests can discover an expanded selection of fresh and delicious food that furthers the brand’s long-standing dedication to offering top-quality, unique items – all curated to inspire guests to make everyday eating extraordinary.  The neighborhood specialty grocer will also introduce an interactive sampling station in select stores to encourage guests to try new items and flavor-packed recipes each week.

During a visit to the refreshed Atlanta-area stores, guests will be greeted by inviting aromas from the bakery; a full service meat counter boasting the finest cuts of Premium Choice beef, as well as beef ground daily; premium seafood arriving fresh several times each week; and an impressive selection of hand-picked produce fresh off the vine. Every aisle continues to invite culinary discovery from the specialty grocer’s distinctive tastes both near and far, supporting both local neighbors – such as Naturalmond’s premium almond butter – and top produce from around the world. Finally, signage throughout the store will clearly designate departments and guide those shopping with dietary restrictions or food allergies; highlight organic and local products; and simply inspire guests to live life deliciously. 

The Fresh Market guests are invited to indulge in and celebrate a reimagined shopping experience during grand re-opening celebrations beginning Wednesday, August 9 at 10 a.m. and continuing through Sunday, August 13 with not-to-miss cooking demonstrations, in-store sampling, live entertainment, special deals and giveaways.              

WHO:                  
The Fresh Market is a specialty grocer committed to providing fresh, delicious food with friendly service in a warm and inviting atmosphere. From seasonally fresh produce to exceptional quality meat and seafood, signature baked goods and thousands of organic options, The Fresh Market inspires guests to live life deliciously with the finest ingredients and inspiring meal solutions. 

WHERE:              
The Fresh Market’s Atlanta-area stores:
2099 Peachtree Road NW, Atlanta
2480 Briarcliff Road, Atlanta
4405 Roswell Road NE, Atlanta
5515 Chamblee-Dunwoody Road, Dunwoody
1205 Johnson Ferry Road, Marietta
1125 Woodstock Road, Roswell
3005 Old Alabama Road, Alpharetta
1500 Peachtree Industrial Blvd., Suwanee
1679 S.R.124 Scenic Highway, Snellville
100 N. Peachtree Parkway, Peachtree City
196 Alps Road, Athens

WHAT/WHEN:                
Atlanta-area Grand Re-Opening Celebrations
Grand re-opening activities will take place on Wednesday, August 9 beginning at 10 a.m. and continue through Sunday, August 13:

Wednesday, August 9

• FREE reusable shopping bag filled with a curated selection of The Fresh Market signature items for the first 50 guests at each store
• FREE reusable shopping bag for the first 250 guests at each store
• Live entertainment from 10 a.m. to 2 p.m.
  • 2099 Peachtree Road NW, Atlanta: Live DJ
  • 2480 Briarcliff Road, Atlanta: Live DJ
  • 4405 Roswell Road NE, Atlanta: Jazz entertainers Etude Entertainment
  • 5515 Chamblee-Dunwoody Road, Dunwoody: Live DJ
  • 1205 Johnson Ferry Road, Marietta: Jazz entertainer Tommy Mays
  • 1125 Woodstock Road, Roswell: Jazz entertainer Steven Charles
  • 3005 Old Alabama Road, Alpharetta: Jazz entertainers Vocal Point
  • 1500 Peachtree Industrial Blvd., Suwanee: Phd Jazz Band
  • 1679 S.R.124 Scenic Highway, Snellville: Live DJ
  • 100 N. Peachtree Parkway, Peachtree City: Atlanta Jazz Trio
  • 196 Alps Road, Athens: Jazz By Two
• Grilling demonstration featuring The Fresh Market’s gourmet beef burgers and a variety of Italian sausages
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores
• Food sampling throughout the stores, including  The Fresh Market’s roasted chicken salad from the deli department and farm-fresh, peak season grapes from the produce department

Thursday, August 10

• Food sampling throughout the stores, including The Fresh Market’s signature gelato and pear broccoli salad from the deli department
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores

Friday, August 11

• Food sampling throughout the stores, including fresh mozzarella, grape tomato and basil skewers and The Fresh Market’s signature gelato
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores

Saturday, August 12

• FREE 16-ounce bag of The Fresh Market’s organic blue tortilla chips and a 16-ounce jar of signature “Nom Nom” medium salsa for the first 50 guests at each store
• FREE reusable shopping bag for the first 250 guests at each store
• Celebratory mini cupcake sampling from 11 a.m. to 1 p.m.
• Grilling demonstration featuring The Fresh Market’s gourmet beef burgers and a variety of Italian sausages
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores
• Food sampling throughout the stores, including favorites from the bakery department and The Fresh Market’s roasted chicken salad with French rounds from the deli department
• Live entertainment from 1 p.m. to 5 p.m.
  • 2099 Peachtree Road NW, Atlanta: Live DJ
  • 2480 Briarcliff Road, Atlanta: Live DJ
  • 4405 Roswell Road NE, Atlanta: Jazz entertainers Etude Entertainment
  • 5515 Chamblee-Dunwoody Road, Dunwoody: Live DJ
  • 1205 Johnson Ferry Road, Marietta: Jazz entertainer Tommy Mays
  • 1125 Woodstock Road, Roswell: Sweet Auburn String Band
  • 3005 Old Alabama Road, Alpharetta: Jazz entertainers Vocal Point
  • 1500 Peachtree Industrial Blvd., Suwanee: Phd Jazz Band
  • 1679 S.R.124 Scenic Highway, Snellville: Live DJ
  • 100 N. Peachtree Parkway, Peachtree City: Atlanta Jazz Trio
  • 196 Alps Road, Athens: Jazz By Two

Sunday, August 13

• Food sampling throughout the stores, including favorites from the bakery and deli departments
• Cooking demonstrations highlighting The Fresh Market’s signature Little Big Meal offerings in select stores

MORE INFO:   
For more information, please visit thefreshmarket.com/refresh and The Fresh Market on Facebook, Twitter, Instagram and Pinterest.