Food and flavor abound at The Fresh Market’s Columbia grand opening on April 26
Specialty grocer reveals brand refresh; opens second Columbia location with an enhanced shopping experience and increased product offering
Tuesday, April 4, 2017 — The Fresh Market invites the community to celebrate the grand opening of the specialty grocer’s second Columbia location on Wednesday, April 26. The new 24,000 square-foot store will be located at 10286 Two Notch Road and will be the grocer’s ninth store in the state of South Carolina and 179th store nationwide. The Fresh Market is pleased to bring approximately 80 new jobs to the Columbia area.
The Fresh Market’s grand opening activities will begin Wednesday, April 26 at 7:30 a.m. and run through Sunday, April 30 with chef demonstrations, in-store sampling, live entertainment, special deals and giveaways.
Beginning at 7:30 a.m. on Wednesday, April 26, guests can enjoy:
- Ribbon cutting with the Greater Columbia Chamber of Commerce
- FREE meal for four from The Fresh Market’s signature Little Big Meal program for the first 50 guests in line
- FREE reusable shopping bags first 1,000 guests
- Live entertainment featuring the Lonesome Ryde Bluegrass Band
- Chef demonstrations featuring crab cakes and Mama Mancini’s meatballs
- Grilling demonstrations featuring The Fresh Market’s gourmet beef burgers and a variety of sausages
- Food sampling throughout the store, including favorites from Stonewall Kitchen, Earth & Vine Provisions, World of Chia and Republic of Tea
- “Cracking of the Parmesan” and tasting, featuring a 75 pound wheel of Parmigiano Reggiano, which is known worldwide as the “King of Italian Cheeses”
At The Fresh Market’s new Columbia location, guests will discover a new look that stays true to the company’s roots in offering a curated selection of fresh, delicious food with friendly service – but re-imagines the neighborhood market as a weekly destination where guests can now find an increased selection of inspiring meal solutions, health-conscious items – and now, everyday grocery classics alongside the specialty grocer’s quality, signature items.
The Fresh Market has successfully launched this concept in three markets in its home state of North Carolina, in addition to a new location in Boca Raton earlier this year, and will continue rolling out refreshed stores across the country through 2018.
“The Fresh Market provides a unique grocery shopping experience featuring delicious fresh food in an inviting atmosphere. Every item in our store has been carefully curated, and we stock our shelves with a combination of produce from local farmers, specialty items found from around the world and everyday grocery essentials,” said Matt Carson, store manager. “We know from our existing presence in Columbia that this community has always offered a warm welcome to The Fresh Market, and we look forward to delivering extraordinary eating experiences to even more of our Columbia neighbors.”
Beginning April 26, the new Columbia location will offer guests more of what they love from The Fresh Market with a concentrated focus on several key areas:
Delicious, Fresh Food – Fresh is top priority, with a bountiful selection of seasonally fresh produce, and exceptional quality meat and seafood sourced from the best providers across the globe. The new location will provide a large variety of delectable offerings throughout the store, including produce sourced from local South Carolina farms such as blueberries from Cossaw Farms in St. Helena Island. The Fresh Market is committed to bringing its guests extraordinary and effortlessly delicious ingredients every day.
Meal Solutions – A dedicated sampling station will offer guests the chance to taste flavors from across the store, including the weekly dish from the signature Little Big Meal program. Additionally, on-the-go guests can conveniently pick up that week’s featured ingredients at the station to easily serve a delicious meal at home. Signage will also be located throughout the store to clearly designate departments, as well as inspire guests to explore new tastes.
Grocery Essentials – Expanded product offerings include an increased selection of grocery and household items. Guests will find over 800 everyday grocery essentials including baby and pet products to supplement the premium, gourmet and specialty items guests have come to love.
Health & Wellness – A comprehensive destination for health and wellness products, The Fresh Market now offers even more items to help guests live a healthy lifestyle with its new Mind & Body department – featuring a selection of over 2,000 vitamins, minerals and supplements, as well as an in-store specialist to answer guest questions and offer recommendations. In-store signage will guide those shopping with dietary restrictions or food allergies to a robust selection of health-conscious products across the store including several organic items, certified gluten-free items and certified non-GMO items.
The Fresh Market is also committed to the neighborhoods it calls home and has been proud to support local organizations within those communities. The new store will proudly partner with Harvest Hope Food Bank by providing regular food donations. In addition, The Fresh Market is a national partner of No Kid Hungry® to help raise funds and awareness for the organization, which is dedicated to ending childhood hunger in America by surrounding children with healthy food where they live, learn and play.